Google App Development Case Study

White Stratus worked with Bright Green Projects using our Google App Engine Development credentials and Google App Marketplace to reduce costs and drive revenue growth.

Functional Area

Project Management

Client

Our client is an independent global software vendor with a range of products and tools in the agile project management space. The client has over 1000 customers globally through a direct-to-consumer licence sales model.

Challenge: Introducing Google App Engine

Software licence volumes were stagnating and margins were facing compression in the notoriously competitive SaaS industry. A solution was needed to reduce operating costs while seeking new markets.

Approach

White Stratus migrated the product to Google App Engine to manage costs and efficiency, and leverage the power of Google App Marketplace to reach a broader range of customers and deliver top-line growth through Google App Engine development and cloud computing technologies.

Results

At go-live, hosting and app maintenance costs were reduced by 28% and 35% respectively. Within 30 days of launch software licence free-trial registrations had increased by 250%. Within 60 days, software sales had increase by 300%. Within 6 months, the global install base of the clients' software had increased by more than 17%, largely as a result of deployment through the Google Apps marketplace.

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Bright Green Projects developed by White Stratus

"The simplicity of the system has really helped us to keep our project meetings focused, quick, and effective."

Greg Richardson, The Mariner Group, USA.

"Just as easy as managing work on a whiteboard."

Bryan McKay, CT Partners, Canada.

"All clients have access to Bright Green and they really appreciate the transparency that this gives them."

Chad Gilmer, iPLANIT, Ireland.