Have you Gone Google?

Overview

A landmark study by White Stratus has shown that Google is making significant inroads into the enterprise software market - a market traditionally dominated by Microsoft. The study, which polled over 2000 enterprises in the US with more than 250 employees found that on average almost 1 in 5 of them were now running the cloud-based Google Apps solution in their organizations.

The study also assesses:

 

  • Google Apps penetration by industry type
  • Google Apps penetration by size of organization
  • Google Apps deployment profiles (types of products deployed)
  • Google Apps usage styles (pilot, enterprise-wide rollout)

 

This study suggests that Google has a toehold in a large share of the enterprise market in the US, and is well positioned to expand its presence, at the expense of Microsoft, in the coming years.

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"A Google blog post in March 2010 claimed that 25 million people had 'switched to Google Apps'. Shortly after, in May 2010 Dave Girouard, president of Google's enterprise division commented that “more than 3,000 businesses sign up every day"